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GTM Agent Weekly

Prospecting / Outbound

Agents in prospecting do the research and preparation around outreach: finding accounts that fit, reading signals, writing first lines for a rep to approve and preparing briefs before meetings. The setups here show the triggers, the data they read and where a person stays in the loop.

Common systems

Use cases

Deliver a one-page account brief to the rep before every meeting

Before every sales meeting, this agent sends the rep a one-page brief on the account: recent news, past conversations and open questions. Reps walk in prepared without digging through notes.

Works with any of Google CalendarOutlookSalesforce +7

  • Prospecting / Outbound
  • intermediate
  • Reference setup

Plan a rep's field day: scored stops, an optimized route and leave-behinds

For reps who visit accounts in person, this agent picks the best accounts nearby, plans an efficient route, and preps a brief and leave-behind page per stop. Afterward it logs visits and next steps in the CRM.

Works with any of SalesforceHubSpotGoogle Maps +5

  • Prospecting / Outbound
  • intermediate
  • Reference setup

A morning signal check on every target account, read by Claude Haiku

Every morning this open-source script checks each target company's job board, website and news for changes, names any buying signal with a quote and link, and ranks who to contact first. It never sends anything.

Works with GreenhouseLeverAshby

  • Prospecting / Outbound
  • intermediate

Draft partner intro requests from Crossbeam signals with Slack approval

When a partner is active in one of your target or closed-lost accounts, this workflow drafts an email asking the partner's rep for an intro and posts it to Slack for approval. Partner overlap turns into warm intros instead of a report.

Works with CrossbeamSalesforceSlack +1

  • Prospecting / Outbound
  • advanced

Morning account briefings and outbound sequences with Notion agents

Every weekday morning, an agent sends reps a briefing on their target accounts, and a second one helps turn a chosen theme into an outreach sequence. Reps spend less time on reading and writing and more on selling.

Works with NotionSalesforceSlack

  • Prospecting / Outbound
  • beginner

Push person-level AI research on hot leads to reps in Slack

When a prospect shows buying signals, like visiting your pricing page, this setup sends the rep a short research summary on that person in chat. Hot leads get noticed without reps spending hours researching.

Works with Common RoomSlack

  • Prospecting / Outbound
  • beginner

Research inbound leads in Attio only after a free ICP filter

When a promising inbound lead arrives, this agent first checks whether the company fits your ideal customer, and only then researches it and saves the answers to the record. You stop paying to research leads you would never sell to.

Works with AttioSlack

  • Prospecting / Outbound
  • advanced

Roll out Nooks agents with CRM context and a custom signal layer

This is how one team moved its outbound reps onto a single platform where agents research accounts, write messages and support calling. The lesson: agents only help if the CRM context behind them is good.

Works with NooksSalesforce

  • Prospecting / Outbound
  • intermediate

Run an always-on research agent across a segment of accounts

This agent keeps researching a whole group of accounts, such as lost deals, and records things like the real reason a deal was lost. Reps stop redoing the same research every time they revisit an account.

Works with ClaySalesforceHubSpot +3

  • Prospecting / Outbound
  • intermediate

Turn a Sales Navigator saved search into scored, personalized Clay rows

This setup takes a targeted prospect list from LinkedIn, then verifies emails, scores fit and writes a personalized first line for each person. Reps start outreach from a ready list instead of a raw search.

Works with LinkedIn Sales NavigatorClay

  • Prospecting / Outbound
  • intermediate

Recipes with a step from this category: Answer every inbound lead fast, Run a great field day.